So you have been considering doing this for months, but today, you made the final decision to take action to work from home. You have a good idea of the home business which you would like to launch, however, you still have not come up with a domain name for your website. My advice is that you put a lot of thought into your domain name. We will discuss this further below.
In the your Internet age, there has been a good amount of debate on which factors are the most important when determining what domain to purchase. However, the consensus is that choosing a domain name should be deeply tied to the business plan and the vision of your home business. A domain can be chosen for it’s advantages in search engine placement, your company’s brand, or as a description of a general term. You will need to take into account a domain name’s length, pronunciation, memorability, and if the name is taken in other similar forms or extensions. For example, if one registers yourdomain.net, but the yourdomain.com is taken and developed, creating a brand for yourdomain.net would be very dangerous, and might end up being confused for its .com counterpart.
Having said all of that, we will move on to discuss three of the prevailing justifications utilized when selecting a domain.
1) Domains For Search Engine Placement
Not surprisingly, this strategy involves selecting a domain name which contains a keyword. Having this keyword in the domain will make it easier for your website to rank for the keyword in the search engines. The problem is that these sorts are domains make it virtually impossible to brand your business. Therefore, they are essentially used to direct traffic to a main website. Hence, a business which sells pink footballs would benefit from the snatching up both pink-footballs.com and pinkfootballs.com. There are two reasons for this. First, these domain names are really easy to remember, and second, whoever owns these domains will most likely rank numbers one and two in the search engines for the term “pink footballs”.
2) Domains For Branding
About ten years ago when a lot of existing businesses were getting creating their first websites, it was understandable that they would they would simply take the name of their existing company, and add a .com or .country right after the name. The thing that you should know about country extensions is that they are good for businesses which are popular in the specific country, but not really for international businesses. However, most of us here are starting a work from home business from the ground up. This gives us the opportunity to be clever when selecting our new domain name. However, you just have to realize upfront that there already are millions upon millions of registered domain names out there. Therefore, many names which would be ideal for your home business will not be available to you. Nevertheless, we can all probably agree that shorter domain names are better. I have heard that for branding purposes, five letters is the magic number. The thing that you have to make sure of, is that your domain is easy to pronounce. For instance, although ghfsh.com is five letters long, it is a terrible domain because it is difficult to pronounce, and to remember.
3) Domains Which Utilize General Terms
Back in the late 1990’s, companies were registering general term domains in droves. This was known as the (dot) com boom. However, when the (dot) com bubble burst, many companies who utilized a strategy choosing general term domains crumbled. There were other companies who refused to go this route, and instead focused on creating a brand for their business with their domain name. Several of these companies where able to survive the (dot) com crash. Having said that, general term domains do hold value, and should not be overlooked. Just like keyword domains, general term domains tend to generate traffic via their ability to rank in the search engines for the specific term. For this reason, general term domains are valuable, and should be implemented into your online strategy. What we are able to take from the collapse of the (dot) com era, is that you cannot simply register a general term domain, throw a website on it, and expect your business to flourish. Rather, general term domains are just a piece to the puzzle.
Thus, prior to taking action to work from home with a home business, make sure that you take a good amount of time to compose a list of possible domain names. Keep what you have read here at the front of your mind, and decide which factors are most important to the success of your home business.
In order to profitably Work From Home you will need a website for your Home Business. Just make sure that you put a lot of thought into your domain selection. Furthermore, you should stop by and see us at SOSComplete.com