One of the most effective ways to make money is to be unique. Thus, one of the biggest problems which I see in the world of Internet Marketing is a failure to be innovative. The typical marketing websites tend to have a typical look.
Do you remember the dot com boom? Well, when the dot com boom was really booming, people knew that they had to come up with the next new thing to even have a chance at success. Being innovative was primary, and practical business sense came somewhere later on. Just think, the Internet was relatively new. If someone could invent something on the Internet which could made something which we use frequently more accessible, they would stand to make millions, if not billions of dollars. If you think that I am exaggerating, just hop on one of the search engines and type in the name, “Mark Cuban”. Mark Cuban is a dot com billionaire. He became a billionaire by selling his idea for Internet radio, and now can be seen court side at Dallas Maverick games, seeing that he used some of his well deserved money to buy the team.
Just think for a moment. Back during the dot com era, there were not nearly as many websites online as there are today. Therefore, you cannot just create a generic website, with a generic idea and expect to make money. Rather, you need to shout and be seen. However, you want to do this by creating substance, not fluff. One thing that the dot com collapse taught us is that fluff does not get your very far.
Now I have an exercise for you to take on. I want you to turn off your computer monitor, and problem-solve. Think of new and innovative ways to make money. You have the facts on your side. Unlike entrepreneurs in the past, you know that success is highly possible on the Internet. New creations keep on coming via the Internet. Just look at the most recent stars, Twitter and Facebook. Can you believe that both of these websites were actually criticized for breaking tradition. Who do you think has the last laugh.
One thing that you may or may not be aware of is the fact that there are at least 40 billion web pages on the Internet. Simply being another website and hoping to take away market share from an existing niche is not the easiest thing to do, unless that niche is extremely unpopulated. Otherwise, your option is to identify a need, and fill that need. For instance, Twitter satisfies a need to streamline information quickly to a huge number of people at an instant. Twitter found a niche in Internet communication, and used it to their advantage.
Let us travel back in time for a moment. I am sure that everyone reading this article has heard of Disney World and Disneyland, right? Well, the creator of these insanely popular amusement parks was Walt Disney. Mr. Disney was known for being a very unconventional thinker. However, similar to Twitter and Facebook, he was actually laughed at for some of his ideas. This is actually quite common for many business geniuses prior to proving everyone wrong. Disneyland was ridiculed by the press and termed “Disney’s Folly”. Keep in mind that this was during the concept stage of the business. How do you think the person who ran that story felt after they were humiliated?
Just know that if you have an idea which goes against conventional thinking, expect people to put that idea down. Just think back to the year 1996. You are excited because you have determined that you are going to develop an online business in which you will give everything away for free. What do you think would happen if you were to have shared this concept with your friends or family? They would probably have given you their movie money and thanked you for the comedy.
Do you know what is funny? A company actually developed a business with the plan to give everything away for free, and went through with that plan. The company is Hotmail. Hotmail gave their e-mail platform aways for free in an era where in order to have an email account you either needed to be a student, been employed by a cutting edge employer, or paid out of pocket. Hotmail was the very first company to give away free email accounts. This is often forgotten.
Hotmail understood what would bring the market to them, and create ways to make money in the future. Take a paid for service, improve upon it, and give it to people for free. They made their revenue by selling ads, and eventually achieved the big payday by selling to Microsoft.
It is still very much possible to identify a paid service, give it away for free, or practically free, and make money. Just look at VoIP through Skype. You can talk to anyone in the world over Skype for free. Skype makes its money by charging for long-distance, unlimited calling subscriptions, and business services. Thus, if you want to experience the same type of success as others in the past, you have to either take create something completely new, or improve on something by making it more accessible and less expensive. Whichever individuals can determine how to do this, will be the individuals who discover ways to make money in the multi-million, or even multi-billion dollar range.