Make Money Online – Avoid Video Marketing Mistakes

You can make money online consistently if you can master video marketing. Yes, I realize that this is a bold statement, but it is also a true statement. Sadly enough, many online entrepreneurs struggle to take full advantage of what video marketing has to offer. They go through the efforts of creating videos to promote their business, but see very little benefit. If this describes your story, you might need to reassess your strategy. You see, this is the great thing about the internet, you can test what works and what does not until you get it right, and make money online consistently.

One thing that I can tell you right off of the bat, is that when it comes to using videos to market your products or services, you need to keep it simple. Your audience has a short attention span. They do not want to see you go on and on about how the ingredients in your products are picked at an altitude of 5000 feet. Rather, they want to know what you can do for them. How can what you are offering make their lives better. That is what you need to convey.

With that being said, you need to strap your marketing hat on tightly. Assuming that you have already identified your target customer, you have to show this customer that the answer to whatever they are trying to fix is contained within your offer. You have to show them that unless they take advantage of your offer, nothing will change for them.

When someone watches your video, you have to make them feel as though they are the sole beneficiary, and you gain very little. You can do this by focusing heavily on the benefits to the buyer. Show the buyer exactly what is in it for them. Just make sure that you can back up your assertions. There is nothing worse than all hype and no substance. Word of this will get around quickly, and your business will suffer as a result if this is the case.

Before I forget, I need to warn you to avoid a specific assumption which I commonly see marketers make. The funny thing is that I even see some of the so-called gurus make this same mistake. Specifically, you never want to assume that anyone is ready to purchase your product simply because they watched your video. Even if your video targeted your niche market perfectly, and hit all of their hot buttons, avoid making this assumption. The fact of the matter is that you do not want to rely on impulse buyers to drive your sales. Rather, you want to rely on your complete marketing skills. As such, you should always give your viewers an opportunity to provide you with their email address. Your video should just be something which gets your viewer interested and wanting more information. You can do this by enabling your viewer to subscribe for more information, or offering a free report. Either way, you want to capture the viewer’s email address so that you can market to them in the future.

Keep in mind that your video should be constructed in such a manner that by the time the viewer gets to the end of the video, they can envision how great their life will be if they just purchase your product or service. The key to being able to do this, is clearly identifying your niche market. If you identify your niche market, you can determine what their wants and needs are. Once you have determined what their wants and needs are, you know what they need to hear to make a buying decision. Make your video so compelling that the viewer will almost seem foolish not to take advantage of your offer. This key skill will enable you to make money online that you had never even dreamed of.

If you want to make money online consistently over time, make sure that you know your target market as well as you know how to spell your name. This is how you will know what they are thinking, and what they need to hear to buy your product or service. When you learn how to do this, you will get all of the targeted traffic that you need with video marketing.

If you are already using videos to Make Money Online, you are taking the right path.Make sure that you do not waste your ability to Work At Home by taking full advantage of what video marketing has to offer. Come and see what we do at


About soscomplete

Brian Lett, a graduate of both law school and graduate business school (MBA), is the founder of the SOSComplete! Affiliate Network. SOSComplete! is a completely free to join, 100% Green Company, which is comprised of hundreds of affiliate programs.
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